职位描述:  PurposeRetainingexistingcustomeronlycosts1/5ofgaininganewcustomer.ThebigtaskforIKEAFAMILYistorecruit,retainanddevelopexistingcustomerssothatwedrivebusinessgrowthinacostefficientway.SoIKEAFAMILYisthegreatlocaltoolforthestoretogeneratequalityvisitationandsellmoreofthetotalIKEArange.ThestoreFAMILYmgrwillmaximizecontributionofthisloyaltyprogramtosupportthestoretoachieveitsgoals.ThispersonwillalsocontributetonationalFAMILYstrategyandinvestmentplantosecurebestROI.MandateStoreFAMILYmgrisacrucialmemberinLMfunction.Torecruit,retainanddeveloptheexistingcustomersinthemarket.ToinfluencethestoreSSGandcommercialgroup,collaboration,generatebuy-intomaximizethecontributionofFAMILYinthemarket.TostrengthenFAMILYinternalcommunicationamongco-workersandacrossthestore.MainResponsibilitiesandDutiesRecruitmembersandidentifymembers？DutyOne:ConvertasmanyvisitorsaspossibletobemembersbycommunicatingmemberbenefitsintheFAMILYshopandaroundthestoreoneachstoretouchpointandengagethewholestoretomaximizerecruitment？DutyTwo:collaboratewithcommercialteamtoidentifyrightFAMILYofferstorecruitandidentifymoremembersBuildrichknowledgeaboutmembers？DutyOne:ConstantlygaincustomerinsightthroughMDB(marketingdatabase),memberpanelandotherintegratedresearchresources？DutyTwo:ReactonanalysisresultandsharetothestoreandmgtteamDeliverrelevantcommunicationtoactivatemembersanddrivetraffic？DutyOne:BasedoncustomerinsightfromdatabaseandstorecommercialcalendartoformulatelocalFAMILYcommunicationplan,developsegmentationstoincreaserelevancy.？DutyTwo:Securequalityexecution.Measurementandtracking？DutyOne:Continuouslyimproveandoptimizecampaignplanningbyimplementingmeasurementandtrackingtools？DutyTwo:FollowuponROIforallcampaignsandsharethelearningtothestoreBudgetplanningandcontrolling？DutyOne:ForecastFAMILYcommunicationbudgetandhavethesenseofintegrationofPR,webandresearchtomaximizeuseofLMbudget？DutyTwo:SafeguardthecentralinvestmentinlocalmarketInternalcommunicationandinfluencingDutyOne:InfluencethestoreSSGandcommercialgroup,collaboration,generatebuy-intomaximizethecontributionofFAMILYtosupportIKEApositioningandgrowthinthemarket.DutyTwo:Strengtheninternalcommunicationamongco-workerstoincreaseunderstandingofIKEAFAMILYandprofileFAMILYasthegreatlocaltooltosupportIKEApositioningandgrowth.  Requirement  Knowledge AstrongunderstandingoftheIKEAConceptAnambassadoroftheIKEAValuesMarketingtheIKEAWay,Management&LeadershipRichlocalmarketknowledgeandcustomerinsightKnowledgeofrelationshipmarketing&marketingdatabase(MDB)  Motivation IKEAvisionandbusiness/HRideaPassionforimprovinglifeathomeandLearning!PassionforretailindustryEnergyonbuildingstrongIKEAbrandinlocalmarketWorkingwithpeopleandinfluencetheorganization,collaboration,generatebuy-inandsupporttheIKEApositioningandgrowthinthelocalmarket  Capability AbletothinkstrategicallyandformulatelocalactionplanAbletoinfluencepeople,collaboration,generatebuy-inAbletoformstrongworkingrelationshipswithalllevelsofmanagementinthestoreHavehighlyeffectiveandcreativewrittenandverbalcommunicationskills.SecuregoodbrandidentifyincommunicatingwithmembersAbletoanalysefromMDBandformulatetheconclusionDrivetraffictolocalstore
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