BrandedLifestyleHoldingsLimitedisanAsia-basedretailerownedbyFungRetailing.Werepresentfivebrands–HangTen,H:CONNECT,ArnoldPalmer,LEOandRoots–whichtogetheraccountforoneofthelargestretailoperationsinthecountrieswhereweoperate.Ourcompanyownsorfranchisesover1,000retailoutlets,withmorethan2,500employeesspreadacrossAsia. Ourbrandportfolioallowsustoofferarangeofservicesfromlower-pricedmass-marketessentialappareltohigh-endimportedgoodssoldatexclusivelocations.Weprovideclothingacrossarangeofsectors,includingmajorpresencesincasualwear,fastfashion,men’sbusinessandformalwear,familyfriendlyproducts,andevenprecisionperformanceclothingusingourThermoControline. Ourbusinessstrategyisbuiltonourunderstandingofwhatclientsvalueandexpectinashoppingexperience.Weworktocreateanenvironmentthatappealstoourtargetcustomers,buildspositivebrandimages,andofferspersonalizedservicetorepeatcustomers.Marketingtherangeofproductsinourportfoliointhepastseveralyearshasgivenourteamcountry-specificknowledgewhichcanensurethatfutureproductsreachthemaximumnumberofshopperswhichfiteachbrandsdemographics. WeareabletouseourrelationshipwithFungRetailingtoleverageaccesstoanextensiveglobalsupplychainwhichhelpstostreamlineandsupportourapparelsourcingprocess.Usingtheseresourceswecanmoveproductsfromthedrawingboardtoourstoresinaslittleas2to4weeks. Ourcompanyhasthecontactsinhighlyvisibleandprofitablelocationswhichallowustobetterpositionourbrandsandreceivethebestmarketpenetrationpossible.Werevieweachofouroutletsandweadjustlocationswhennecessarytomaximizebrandoutputwhilebuildingvalue. Inthepasttwoyears,wehavedevelopedsomeofthebestsellingandmostwidelyrecognizedbrands,andourpotentialforfurthergrowthhasbeenwelldocumentedbyindustryanalysts.Wehavegivennewlifetoestablishedbrandswhichhadbecomedevaluedintherapidlychangingconsumergoodssector,andhavesuccessfullymanagedtheexpansionofwell-knowninternationalproductsintotheAsiaregion. BrandedLifestylestrivesnotjusttorunretailoperations,butworkstobuildtheproductswerepresentintoconsumerslifestyles.